Branding
Toshiba Medical
Toshiba Medical was built to improve the quality of life for all people and deliver innovative imaging solutions and services. The company develops and sells a wide range of diagnostic medical imaging equipment, including CT, MRI, ultrasound, and X-ray systems. Toshiba Medical has a legacy of medical innovation and is recognized as the leader in healthcare solutions.
Project: 12-page capabilities brochure with embossed cover Role: Sr. Art Director Agency: Johnson Gray Advertising
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The Radiological Society of North America (RSNA) stands as the largest radiology tradeshow in the United States, drawing more than 50,000 attendees. Within this event, Toshiba America Medical Systems boasts a sprawling 20,000-square-foot exhibit space. Johnson Gray Advertising was entrusted with the creation of all marketing materials, microsites, and booth graphics for this impressive exhibit. As the sole designer, I oversaw the entire design and production process for all graphics and signage.
Results: Toshiba Medical's showcase at RSNA was one of the standout highlights of the event with 40% of total show attendees stopping by and engaging with the exhibit. Role: Sr. Art Director Agency: Johnson Gray Advertising
Project: Trade show giveaway box and marketing collateral Role: Sr. Art Director Agency: Johnson Gray Advertising
