Health Net

 

Health Net was facing a dilemma: they needed to reach more customers before the upcoming Open Enrollment period, but didn't have the name recognition of larger healthcare companies like Blue Cross and Kaiser Permanente. Wunderman was tasked with creating a new advertising campaign to strengthen their brand presence. The message "We are your Health Net." was developed for use on outdoor billboards, bus ads, bus shelter ads, outdoor posters and web banners in both English and Spanish. Results: Enrollment numbers reached an all-time high, with the campaign attaining a 4% increase in awareness, 9% increase in ad awareness and 15% increase in brand impression. Agency: Wunderman