Tradeshow Exhibits
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Toshiba Medical
The Radiological Society of North America (RSNA) stands as the largest radiology tradeshow in the United States, drawing more than 50,000 attendees. Within this event, Toshiba America Medical Systems boasts a sprawling 20,000-square-foot exhibit space. Johnson Gray Advertising was entrusted with the creation of all marketing materials, microsites, and booth graphics for this impressive exhibit. As the sole designer, I oversaw the entire design and production process for all graphics and signage. The outcome: Toshiba Medical's showcase at RSNA was met with a warm and enthusiastic reception, establishing it as one of the standout highlights of the event. Role: Sr. Art Director Agency: Johnson Gray Advertising
Honda
Tradeshow display graphics showcasing Honda CR-V's new features including Intelligent Variable Timing (and lift) Electronically Controlled (iVTEC), a system that combines VTEC and VTC into one incredibly efficient and powerful engine. Role: Sr. Art Director Agency: Sandy Corporation
Click on arrows above to scroll through designs
Click on arrows above to scroll through designs
Shell
Shell introduced a cutting-edge on-site platform and mobile payment app to its network of station owners, ushering in a new era of convenience and innovation. Wunderman took the lead in conceptualizing and crafting the visual elements, including videos and exhibit graphics, to effectively communicate the advantages of this groundbreaking platform and app. In my role as Senior Art Director, I collaborated with a copywriter to conceptualize, design, and craft the visual identity that permeated all the materials presented at the trade show exhibit, ensuring a cohesive and compelling message. Role: Sr. Art Director Agency: Wunderman